About Us

Creating Winning Partnerships

VIAGP specialises in marketing and branding opportunities through Grand Prix racing: one of the world’s most viewed and emotive promotional vehicles. Our team of marketing experts offers unique and creative concepts, from establishing partnerships through to event implementation. We guarantee results beyond expectation with a truly global impact.

Our mission

VIAGP’s primary focus is creating strategic marketing partnerships through sponsorship in international motorsport. Our global network covers diverse businesses and cultures, spanning all five continents.


Because one size doesn’t fit all

During our 25 years at the forefront of Grand Prix racing, we have acquired a wealth of knowledge and experience in this specialised industry – where it’s who you know that really counts. We have also developed very close and long-lasting relationships with all of our clients. Key to our success is the ability to partner with the right companies to achieve each client’s specific objectives.


Pioneering concepts for all our clients

‘Innovation’ and ‘creativity’ are our watchwords. We strongly believe there are no limits to achieving a partner’s ambitions when imagination and creativity are set free. The most rewarding part of our role is making dreams come true.


Let’s talk

Whether it’s an exciting one-off event or building global brand awareness via a high-profile partnership, VIAGP will provide everything you need from beginning to end. Let’s talk about it. Contact us to discuss how we can assist you in joining the world’s most high-tech, exciting and luxurious sport. We can make it happen, in ways that you might never even have imagined.