Home

About Us

Creating Winning Partnerships

VIAGP specialises in marketing and branding opportunities through Grand Prix racing: one of the world’s most viewed and emotive promotional vehicles. Our team of marketing experts offers unique and creative concepts, from establishing partnerships through to event implementation. We guarantee results beyond expectation with a truly global impact.

Our mission

VIAGP’s primary focus is creating strategic marketing partnerships through sponsorship in international motorsport. Our global network covers diverse businesses and cultures, spanning all five continents.

Team

The experts making a difference

Ted Dobrzynski
Peter Del Nero
Adrian Taylor
Anthony Peacock
Alen Palander

Services

Because one size doesn’t fit all

During our 25 years at the forefront of Grand Prix racing, we have acquired a wealth of knowledge and experience in this specialised industry – where it’s who you know that really counts. We have also developed very close and long-lasting relationships with all of our clients. Key to our success is the ability to partner with the right companies to achieve each client’s specific objectives.

Clients

Pioneering concepts for all our clients

‘Innovation’ and ‘creativity’ are our watchwords. We strongly believe there are no limits to achieving a partner’s ambitions when imagination and creativity are set free. The most rewarding part of our role is making dreams come true.

Contact

Let’s talk

Whether it’s an exciting one-off event or building global brand awareness via a high-profile partnership, VIAGP will provide everything you need from beginning to end. Let’s talk about it. Contact us to discuss how we can assist you in joining the world’s most high-tech, exciting and luxurious sport. We can make it happen, in ways that you might never even have imagined.
©️ VIAGP Inc. 2025 | Legal Termspixelpublic
Instagram Linkedin

Ted Dobrzynski

President

Ted Dobrzynski has nearly a quarter of a century of experience of building brands in international motorsport. He originally created F1Play as a fan-based website and it quickly evolved into a respected sponsorship marketing agency. Ted’s imagination, drive and experience makes him ideally suited to lead the VIAGP team. He has a vast network of high-profile contacts inside F1 as well as mainstream business, bringing a valuable package of skills including brand alignment, strategic marketing, sponsorship acquisition, and event management. As President, he sets the standard for the company with his positive attitude and unmatched drive to succeed. Qualities that have been instrumental to the success of VIAGP, with a commitment that is firmly built on passion.

Peter Del Nero

Vice President of Communications

Peter Del Nero’s motorsport marketing career was a natural extension of the need to fund his own on-track success at national level. His personal experience of building partnerships and providing return on investment have proved invaluable to understanding what a client really needs.
Peter’s motorsport passion led to him establishing a working relationship with VIAGP President, Ted Dobrzynski, more than two decades ago. Since then, he’s played an instrumental role in creating innovative marketing and promotional opportunities that exceed expectations.

Adrian Taylor

New Business Development Manager

Adrian’s sports marketing career grew out of his early involvement with racing schools and work as a mechanic in Formula Ford. After two years of karting to satisfy his personal racing ambitions, he moved to Finland and launched Nordic Sports Marketing – which grew to become Scandinavia’s largest sports merchandise company – as well as the successful SupportersPlace.com brand.

Adrian first met VIAGP President Ted Dobrzynski in 2005 and successfully collaborated on a number of F1-related sponsorship projects before eventually joining VIAGP full-time.

Anthony Peacock

PR Manager

Anthony Peacock’s career started off in journalism after graduating from Oxford University before moving on to head up his own international public relations and content agency, whose clients include some of the biggest automotive brands in the world. Anthony’s knowledge of global brand management and wide-ranging consultancy experience has ideally placed him to advise on sponsorship activation and marketing, while his expertise in impactful content – combined with a renowned creative flair and an enviable range of media contacts – regularly enables clients to exceed their targets. Anthony is a powerhouse of industry and ideas, who firmly believes in going above and beyond expectations: core values that he shares with VIAGP President Ted Dobrzynski and the rest of the team.

Alen Palander

Creative Director & Marketing Advisor

Alen Palander, an esteemed Creative Director at ViaGP, draws upon over 15 years of exceptional experience as the owner of Palander Studios, a globally renowned content production company.

With an illustrious background in Urban Design and Architecture, Alen’s influence spans beyond traditional boundaries. As an unrivalled expert in production, his vision and expertise in Motorsport and the Automotive industry are highly regarded. 

Among his other successes, Alen holds a vast global following exceeding one million on various social media platforms, showcasing his profound influence. Inspired by architecture, design, and his extensive travels, he possesses a unique ability to capture the extraordinary in everyday moments.

Legal Terms

The VIAGP website is published by VIAGP Inc. in Toronto Canada

VIAGP reserves the right to correct the site’s content at any time and without warning. However, VIAGP cannot guarantee the correctness, precision, thoroughness or completeness of the information available on this site.

As a result, VIAGP declines responsibility:

* For any site interruption, any bugs, errors or omissions contained in the information available on the site.

* For any and all damage resulting from a third party’s fraudulent intrusion which causes modifications to the information contained on the site, from any direct or indirect damage, whatever its cause or causes, nature, origins or consequences. This includes costs resulting from the purchase of goods on the site, profit, client and data losses or any other loss of material goods arising from anyone’s access or failed access to the website, or any credit granted to information coming directly or indirectly from the site.

The site may include links to other websites or other Internet sources VIAGP cannot control these sites and external sources. Hence, VIAGP cannot be held responsible for those sites or external sources, and declines any responsibility for the content, advertising, products, services and any other material available on or branching off those sites and external sources. In addition, VIAGP cannot be held responsible for any damage or losses, true or alleged, deriving from the use or from having trusted the content, or goods and services available on those sites or external sources.

About us
Clients
Contact
About us
Team
Services
Clients
Contact