Creating Winning Partnerships
The experts making a difference
Because one size doesn’t fit all
Peter Del Nero’s motorsport marketing career was a natural extension of the need to fund his own on-track success at national level. His personal experience of building partnerships and providing return on investment have proved invaluable to understanding what a client really needs.
Peter’s motorsport passion led to him establishing a working relationship with VIAGP President, Ted Dobrzynski, more than two decades ago. Since then, he’s played an instrumental role in creating innovative marketing and promotional opportunities that exceed expectations.
Adrian’s sports marketing career grew out of his early involvement with racing schools and work as a mechanic in Formula Ford. After two years of karting to satisfy his personal racing ambitions, he moved to Finland and launched Nordic Sports Marketing – which grew to become Scandinavia’s largest sports merchandise company – as well as the successful SupportersPlace.com brand.
Adrian first met VIAGP President Ted Dobrzynski in 2005 and successfully collaborated on a number of F1-related sponsorship projects before eventually joining VIAGP full-time.
Anthony Peacock’s career started off in journalism after graduating from Oxford University before moving on to head up his own international public relations and content agency, whose clients include some of the biggest automotive brands in the world. Anthony’s knowledge of global brand management and wide-ranging consultancy experience has ideally placed him to advise on sponsorship activation and marketing, while his expertise in impactful content – combined with a renowned creative flair and an enviable range of media contacts – regularly enables clients to exceed their targets. Anthony is a powerhouse of industry and ideas, who firmly believes in going above and beyond expectations: core values that he shares with VIAGP President Ted Dobrzynski and the rest of the team.
Alen Palander, an esteemed Creative Director at ViaGP, draws upon over 15 years of exceptional experience as the owner of Palander Studios, a globally renowned content production company.
With an illustrious background in Urban Design and Architecture, Alen’s influence spans beyond traditional boundaries. As an unrivalled expert in production, his vision and expertise in Motorsport and the Automotive industry are highly regarded.
Among his other successes, Alen holds a vast global following exceeding one million on various social media platforms, showcasing his profound influence. Inspired by architecture, design, and his extensive travels, he possesses a unique ability to capture the extraordinary in everyday moments.
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