With our head office in Toronto Canada, VIAGP specializes in providing clients with varied marketing and branding opportunities and solutions, utilising Grand Prix racing, one of the world’s most viewed and emotive promotional vehicles.
Our VIAGP team of highly motivated marketing experts are ready to offer unique and creative concepts through to event implementation, for the benefit of your company and brands.
VIAGP... your road map to winning marketing!
Under the new VIAGP banner, an experienced group of dedicated professionals are entering a new and exciting era of business innovation, following more than a decade of Grand Prix marketing experience as F1Play. VIAGP’s primary focus is the creation of strategic marketing partnerships through sponsorship in international motorsport, and the optimisation of the opportunities created. Our wealth of experience and our global network spans both diverse businesses, and cultures, and spreads across five continents.
Under the new VIAGP banner, an experienced group of dedicated professionals are entering a new and exciting era of business innovation, following more than a decade of Grand Prix marketing experience as F1Play. VIAGP’s primary focus is the creation of strategic marketing partnerships through sponsorship in international motorsport, and the optimisation of the opportunities created. Our wealth of experience and our global network spans both diverse businesses, and cultures, and spreads across five continents.
ABOUT US
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TEAMPeter Del NeroBob McCaffreyTed DobrzynskiAdrian Taylor
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Ted DobrzynskiTed Dobrzynski, has more than seventeen years experience of marketing companies and brands in international motorsport and F1®. Ted’s original concept for F1Play Inc. was to create an F1® fan based website (www.f1play.com) but it quickly evolved and grew into a respected sponsorship marketing agency for motorsport (www.f1playsport.com).
Ted’s imagination, drive and experience combined with all the relevant skills, makes him ideally suited for leading the VIAGP Team as the company enters a new era of exciting business opportunities. With a vast network of high profile business contacts inside F1® as well as mainstream business, Ted also brings a unique package of skills which include brand alignment, strategic marketing, sponsorship acquisition, and event marketing and management, to name but a few.
As President, Ted sets the example and standard for the company with his amazing, positive attitude and unmatched drive to succeed, qualities that leave no doubt of VIAGP’s continued passion or it’s future success. President -
Adrian TaylorAdrian’s sports marketing career grew out of his early involvement with motorsport in the mid eighties, where he was first active in racing schools, as well as working as a race mechanic in Formula Ford. After two years of karting to satisfy his personal racing ambition, Adrian moved to Finland where he launched Nordic Sports Marketing, which grew to be Scandinavia’s largest sports merchandise company, specializing in the retailing of official Formula One, Rally, and Football merchandise. During this time he launched and developed the successful SupportersPlace.com internet brand.
Adrian first met VIAGP President Ted Dobrzynski back in 2005 and successfully collaborated on a number of F1® related sponsorship projects, which eventually led to Adrian joining the VIAGP team full-time.
VIAGP President Ted Dobrzynski: "Adrian and I have been working together for almost a decade now and both enjoy the ‘out of the box’ attitude which VIAGP is so well known for. As well as having an in-depth knowledge of motorsport, he also has a solid commercial understanding of many other disciplines in international sport. Adrian's intimate knowledge and business network in the Scandinavian region is a valuable addition to VIAGP's sponsorship acquisition and sports marketing activities and further extends the company’s global reach”. New Business Development Manager -
Peter Del NeroPeter Del Nero's motorsports marketing and promotions career emerged as a natural extension of his own on-track success at national competition level, and the need to fund his own racing. His personal experience of building support partnerships and providing valuable return on investment have proved invaluable in understanding the marketing and promotional needs of a client.
Peter's social and networking talents, combined with his deep knowledge and understanding of motorsport, have been invaluable in optimising the marketing and promotional opportunities the sport has to offer.
Peter's motorsport passion led to him establishing a working relationship with VIAGP President, Ted Dobrzynski almost ten years ago, at the same time Ted founded the visionary motorsport fan website, F1Play.com.
Throughout their time working together, Peter has played an instrumental role in supporting F1 Play’s new and exciting marketing and promotional platforms for clients, and he prides himself on meeting and exceeding their expectations. He continues this role under our new banner of VIAGP. Vice President of Communications -
Bob McCaffreyBob started out as a photographer 30 years ago, working for a London based publishing and photographic agency, specialising mainly in the area of automotive and motor sports photography, including F1®.
Having worked and lived in the Middle East for almost 15 years, Bob has developed an extensive network of influential and multi sector business contacts, many of which have developed into close personal friendships.
Bob is passionate about assisting his business contacts by introducing them to the exciting promotional and branding opportunities, that top level motor sport has to offer and is working as part of the VIAGP team, to build successful strategic partnerships both in the Middle East and further afield in Africa and Asia too.
Benefits are extensive and include event exposure and media coverage, as well as B2B and product development benefitting all parties. Bob’s experience, passion and expansive network offer VIAGP a vital asset in an important and ever growing business region. Business Development Manager Middle East & Asia
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We are in an ideal position to assist you with our sports marketing activities to position you where you need to be, in the following disciplines:
- Market Positioning
- Creative Marketing Concepts
- Marketing Campaign Implementation
- Motor Sport Sponsorship
- Corporate Hospitality
- Special Events & Promotion
- Social Networking Solutions
- Consumer Access
During our 19 years association with Grand Prix racing, VIAGP's associates have acquired a wealth of knowledge and experience second to none in this challenging, specialised industry.
As with any business, the higher the profile and the greater the returns, the more important it becomes to partner with the right companies to achieve objectives.
We have developed very close, personal and long lasting relationships with our clients that have created exclusive, ongoing relationships.
Our by-words are ‘innovation’ and ‘creativity’, capabilities we maximise when developing new and truly unique projects and concepts, and qualities we instil when developing and implementing concepts for our clients. We have a strong belief that there is no limitation to achieving a partner’s objective when imagination and creativity are set free. We welcome the opportunity and have the capacity to present exciting concepts and solutions for new clients, while continuing to showcase our abilities with our existing clients.
Whether it be an exciting one-off event, or building global brand awareness in a long-term, high profile partnership, VIAGP’s experienced staff and associates, and our unique network provide everything needed from beginning to end.
VIAGP would be pleased to create concepts and provide solutions for your particular needs …"
we focus on solutions to solve problems!”
Our by-words are ‘innovation’ and ‘creativity’, capabilities we maximise when developing new and truly unique projects and concepts, and qualities we instil when developing and implementing concepts for our clients. We have a strong belief that there is no limitation to achieving a partner’s objective when imagination and creativity are set free. We welcome the opportunity and have the capacity to present exciting concepts and solutions for new clients, while continuing to showcase our abilities with our existing clients.
Whether it be an exciting one-off event, or building global brand awareness in a long-term, high profile partnership, VIAGP’s experienced staff and associates, and our unique network provide everything needed from beginning to end.
VIAGP would be pleased to create concepts and provide solutions for your particular needs …"
we focus on solutions to solve problems!”
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